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June 16, 2017 / John Kelly / Agency Life

What can a Fish learn from the Lions?

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Every year, the Cannes Lions- the International Festival of Creativity- brings together the most innovative creatives, marketers, and tech companies. I'll be sharing the best new ideas to come out of Cannes this year. Follow me as I experience the highlights of the Cannes Lions.

It’s a simple question really. What do you value?

There is a fine line between serving relevant targeted content and being perceived as 'Big Brother'— watching your every move.

Big strategic ideas, creative concepts, and innovative user experiences are what bring clients to agencies. They are what we promote. They are why we are hired.

I have been reflecting on what it means as a leader of a team, a functional area, a business unit, or an entire company to serve as a leader. The operative word for me is: serve.

In case you haven’t thought about it, the average length of a client-agency relationship is less than four years.

Big strategic ideas, creative concepts, and innovative user experiences are what bring clients to agencies. They are what we promote. They are why we are hired.

I’m immersed all day every day in data.

I just read that nearly two-thirds of US advertisers are planning for agency reviews in 2017, according to Advertiser Perceptions, a business intelligence firm focused on the advertising and media industry.