a good day starts at night
Not Right campaign
You’re tired, you can’t sleep and you’re flying through the channels at 2 in the morning. We’ve all been there. The first sleep aid you thought of to save you from another late night of infomercials probably wasn’t Silenor. Razorfish Health changed all that with the “Not Right” campaign. It’s a humorous take on the consequences of being sleep deprived as you go about your day. This common theme resonated with physicians and patients, which allowed for a rare integrated healthcare campaign.