do other guys have this?

Bent Guy campaign

Guys would rather talk about fall fashions than discuss Peyronie’s disease with their doctor. In fact, not all doctors relished the discussion either. It was essential for the Xiaflex campaign to be light and empathetic. It focused on the insight that all men have a self-perception of how they portray themselves in everyday life and then another hidden perception that others rarely see.

xiaflex poster

More Work