Razorfish Health Deepens Commitment to Data Analytics With Executive Appointment

June 14, 2021—Razorfish Health (RFH)—a full-service agency built for the modern age of medicine, and a Publicis Health company—today announced Jack Lynch is joining the agency leadership team in the newly created role of SVP, Data Innovation.

Lynch is a seasoned marketing leader with more than 20 years of experience in data intelligence, digital transformation, strategic marketing technology, and ad tech. Lynch previously served as Chief Intelligence Officer at T3 and Manifest, two of the world’s leading independent content marketing agencies. Prior to that, Lynch held leadership roles with Razorfish, FCB, and The Ignition Network. Specializing in data technologies and analytics, Lynch brings a combination of skills and experiences across various marketing services and industries, including healthcare, automotive, CPG, and financial services.

“Jack was a stand-out candidate and his passion for creating innovative data solutions is evident,” said Jill Kauffman, Chief Strategy Officer at Razorfish Health. “We’re excited to welcome Jack to the Razorfish Health family and anticipate inventive data-centric outcomes to follow with his arrival.”

 In this new role, Lynch will be responsible for designing, stewarding, and operationalizing innovative data solutions at Razorfish Health. Jack will lead the development of data-driven tools, delivering omnichannel personalized experiences to clients, as well as work alongside cross-functional teams to drive strategic initiatives and insights. He will also lead the adoption of enterprise data platforms and Epsilon integration across network-wide initiatives, working closely with Publicis Health’s ARIS community.

“I’m thrilled to be joining Razorfish Health in this new role, where I can have a broad impact on a wide range of our clients and teams,” said Lynch. “I look forward to continuing to build the future of health care services and assist the agency in redefining personalization for the modern HCP.”

Lynch will be based in Chicago where he will lead the growing data science, analytics, and research teams and report to Razorfish Health’s Chief Strategy Officer, Jill Kauffman.

About Razorfish Health
Fueling the Practice of Modern Medicine 

Razorfish Health is a full-service agency built for the modern age of medicine. Our driving purpose is to help healthcare providers and patients make better connections for better outcomes. We do so with a foundation that is simple and strong. Deep science. Data-driven strategy. Creative storytelling. All to move customers to make the best decisions. Together, we can shape how medicine is practiced today, for a better and healthier tomorrow. For more information, visit us at www.razorfishhealth.com.

About Publicis Health

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people. Publicis Health is a Dynamic Health Engagement Platform, an organizing principle that seamlessly connects data, content and technology; is driven by marketing and business transformation; and offers our clients fluid access to world-class talent and game-changing capabilities. With 40 offices and 11 brands across the globe, Publicis Health’s worldwide staff is composed of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. Publicis Health companies include Digitas Health, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Razorfish Health, Saatchi & Saatchi Wellness, and Verilogue. For more information, visit us at www.publicishealth.com.