How marketers can reach HCPs wherever they are
Picture a healthcare provider.
Who do you see?
Perhaps you envision your primary care physician or your first pediatrician or a combination of Dr. McDreamy, Gregory House and Doug Ross. The odds are high you’ve imagined someone who is male, white and older than 40. For decades, these attributes overwhelmingly characterized American healthcare practitioners.
Razorfish Health’s latest piece for MM&M by Keri Hettel takes a look into today’s contemporary HCPs and they look very different from the docs portrayed on TV.