The new face of the American doctor: How marketers can adjust appeals to reach them

David Paragamian shares his perspective on reaching the modern HCP during an MM&M roundtable with editor Larry Dobrow.

Reaching the modern HCP requires a more minimalist approach that acknowledges both the time constraints under which physicians operate and the digital facility that defines the way they interact with the world.

Click below to read the full article that originally appeared on MM&M.

The new face of the American doctor: How marketers can adjust appeals to reach them>>